In this advertisement from WWF it shows an instant photo of brilliant coral with glimmering fish darting through the waters. Written on the photograph are the words “ Protect the future of nature.” This is explained when you look into the background and see what was once a playground for the sea life is now a tomb of dead coral with the words “Don’t wait until it’s gone.” The contrast of colorful life and grey death put meaning into the poster. With the WWF emblem in the bottom left hand corner it would be safe to assume that this is an ad to save the environment in some way.
The ad is a persuasive one. It wants us to see the consequences of not caring for the ocean and the effects it has on those who call the sea home. We need to act fast in order to preserve the beauty and life of the waters. This is told to us by the background image’s text and the text on the photograph. No one wants to be responsible for causing damage to the Earth so by showing us what will happen because of human negligence it will hopefully promote everyone to save the environment.
Excellent analysis of the ad, Michaela.
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